Projects
Website of Medrano Lawyers
Copywriting | SEO | Design | Legal Blog
From the beginning, my approach was to understand the needs and demands of the target audience of this law firm. I implemented both on-page and off-page SEO strategies to improve Google rankings and increase the firm's visibility online. This included keyword optimisation, quality link building and website speed improvement.
The result has been impressive: a 60% increase in calls received, a noticeable growth in organic traffic and a significant increase in direct contact through the website.
REBRANDING
Copywriting | Social Media Auditing | Brand Loyalty
With two years in the Spanish market, it was the right time to revitalise the brand's identity and strengthen its position.
The first step was to carry out an exhaustive analysis of the brand, its audience and its competition. We designed a social media launch campaign to generate buzz and loyalty among our followers. We used a combination of engaging visual content, exciting teasers and intriguing messaging as well as collaborating with influencers. We offered exclusive incentives, special discounts and personalised experiences to strengthen community engagement.
ONLINE MAGAZINE FOR SPANISH SPEAKERS IN GERMANY
Founder and editor of TheSunnyStreet (2013-2016)
An online magazine aimed at the Spanish-speaking community in Germany and language lovers in this country. A project that has been a true professional adventure and a source of unparalleled knowledge.
From the beginning, my focus was to provide valuable and relevant content for readers, covering all areas important to the Spanish-speaking migrant community, from bureaucratic issues such as registrations, taxes and declarations, to information about the job market, cultural events and leisure recommendations.
I interviewed artists, prominent figures and diplomatic representatives, such as the Spanish ambassador to Germany, to offer our readers a unique and enriching perspective.
The challenge of keeping up to date with information, responsive web design, SEO and audience loyalty has been a unique learning experience.
MY FAMILY
A proud mum with the best partner
Last but not least, this is the most important project of my life. Together with the best possible partner, we have created the most beautiful family in the world: chaotic, full of laughter and hugs, full of imagination and dinosaurs. Never in my wildest dreams could I have imagined myself surrounded by two kids who fill every day with light, even the most difficult days: being a mum or dad in another country deprives you of a family network but teaches you that at the end of the day every challenge is worth it.
And yes, here too there is a lot of constant updating, adaptability and resilience but in this case it is our two little ones who teach us and show us the way.
